When dinner guests ask me what I do, this is my go-to figure to show them. Optimus Prime's design in the first three Bay films is as iconic as it is complex, and somehow there has never been a single toy that has gotten the flames just right. That was my goal to remedy. I scrubbed frame by frame through each of Prime's scenes across those 3 films in order to grab references that were as still and flat as possible, and now I can confidently say that this toy with these stickers is the most accurate physical representation of Prime on the market right now.
I'm beaming.
This toy has two variants: one sold with a trailer (44), and one on its own (32). My proposed strategy to my boss, in order to ensure that no expense was spared on the details, was to make one set that worked for either robot version, and one set just for the trailer. I'm proud to report that both sets have sold out many times over.